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Nike

Summer Is Serious

An 8-week campaign launching Kevin Durant's sixth signature shoe with an online talent search and NYC pickup game.

Nike Summer Is Serious lockup
Nike Summer Is Serious print spread
Nike Summer Is Serious — Drill Sergeant card Nike Summer Is Serious — Sweet Spot card
Role
Creative Direction
Agency
Wieden+Kennedy
Client
Nike

Creative Directors: Ryan O'Rourke, Alberto Ponte, Dan Viens
Creatives: Jason Campbell, Nathaniel Friedman, Jordan Dinwiddie, Myles Brown
Account: Jordan Muse
Digital Strategy: Jocelin Shalom
Brand Strategy: Brandon Thornton
Project Management: Lauren Walker