I shape ideas, teams, and systems into worlds people want to step into.

Here's some of the work I'm most proud of.

An audacious Super Bowl idea that exploded into a nationwide live experience.

Turning a private Instagram feature into a public cultural moment.

Building a global entertainment platform to turn MLB's next generation into stars.

Deepening the relationship between Kobe, Nike, and fans — live.

Turning personalization into something you could see, feel, and take home.

Dropping a robot into internet culture — and letting the internet take over.

Building a real-time parallel world alongside the World Cup.