WHAT IS YOUR BRAND OBSESSED WITH?
WHO LOVES YOU? WHO HATES YOU?
HOW DO YOU GET ATTENTION IN A WORLD CRAZIER THAN MIKE TYSON?
CAN YOU HELP YOUR AUDIENCE TRANSFORM?
WHAT WOULD YOU MAKE IF NO ONE SAID NO?
WHAT'S THE DUMBEST VERSION OF THIS IDEA?
WHO'S IN THE ROOM THAT SHOULDN'T BE? WHO'S MISSING?
WHAT IF THE BRIEF IS WRONG?
WHAT ARE YOUR BRAND'S NATURAL RESOURCES? THE THINGS YOU MAKE BY DOING BUSINESS THAT WE CAN USE?
WHAT FEELS ABSOLUTELY WRONG? (AND DOES THAT MAKE IT A LITTLE RIGHT?)
THESE ARE THE QUESTIONS I BRING INTO THE ROOM.
WANT TO HEAR WHAT COMES OUT? LET'S TALK.