Nike Basketball

KobeSystem

Kobe Bryant teaching a new level of success to elite achievers including Kanye West and Serena Williams.

Level 1: The System

Level 2: Move Beyond Your Mentors

Level 3: Adapt

Level 4: Learn From Your Haters

Level 5: Domination

Level 6: Turn an Enemy Into a Friend

Level 7: Overachieve

KobeSystem Official Spot

Everyone's On The KobeSystem

Creative Directors: Ryan O'Rourke & Alberto Ponte
Creatives: Brock Kirby & Sezay Altinok
Social Creative & Strategy: Dan Viens