Creative direction & strategy for the things that haven't been done yet.
I spent 15 years at Wieden+Kennedy Portland inventing ways for brands like Nike, DoorDash, Instagram and MLB to find new territory in culture, in tech and in the weird spaces in between.
Now I work directly with brands and partners creating things that don't have a playbook yet. Products, platforms, and new ways of showing up in culture.
I find The Pocket — where what your brand is obsessed with connects with how your audience actually lives. That’s where the real work starts.
From experiences to content systems to brand worlds—I shape ideas into things people want to step into. Campaigns, platforms, one brilliant weird thing.
I've built and run teams from 5 to 200. I know how to get a room full of talented people pulling in the same direction—and how to protect the work when it gets hard.
Let's talk about what you're building. → danviens@gmail.com