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Samsung

Grappleshop

A 24-hour collaborative interactive live stream where people could shop for the most impressive Samsung products using the latest tool from HALO — the Grapple Hook. People on Twitch could fire a real live Grapplehook. When they hit something, it was theirs.

Samsung Grappleshop
Samsung Grappleshop stream Samsung Grappleshop stream
Role
Creative Direction
Agency
Wieden+Kennedy
Client
Samsung

Creative Directors: Dan Viens & Matt Sorrell
Creatives: Maggie Paris & Andrew Chourr
Producer: Scott Gould
Brand Lead: Kimmy Cunningham
Production Company: Monks