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Nike China

Find Your Greatness

The most prolific social media campaign China had ever seen — during the 2012 Olympics.

Campaign imagery

Nike Find Your Greatness — Liu Xiang hijack

Campaign imagery

Nike Find Your Greatness campaign wallpaper

UGC parody post

Nike Find Your Greatness — user-generated Bieber parody

Command Center writer's room and studio

Nike Find Your Greatness — Command Center Nike Find Your Greatness — Command Center
Role
Creative Direction
Agency
Wieden+Kennedy
Client
Nike

Creative Directors: Terence Leong & Dan Viens
Agency: W+K Shanghai