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MLB

Unicorns Are Real

Celebrating Shohei Ohtani's 2023 MVP with mythical imagery honoring Japanese unicorn depictions.

MLB Unicorns Are Real hero

The only MVP content Shohei reposted

Shohei Ohtani repost

Original MLB post

Original MLB social post

Bootleg UGC swag

Bootleg UGC swag
Role
Creative Direction
Agency
Wieden+Kennedy
Client
MLB

Creative Direction & Copywriting: Dan Viens
Design: Lindsay Johnson